In these tough economic times, Christmas Creations, Inc. a Crown Point, IN based company is still looking to grow their business in Northwest Indiana and throughout the Chicago Land area. We believe it is important to change our business strategy to meet the needs of our existing customers and potential clients. Many of our clients experienced significant business set backs this year, but they still want to celebrate Christmas in their traditional format and what would a Christmas celebration be without a beautifully decorated home in which to celebrate?
As our business has developed over the last few years we have learned how much can be saved by purchasing materials for our clients in bulk before the big rush in late October and early November. This year we have two programs that we are offering to allow our customers to benefit from these savings.
First to our existing and new clients who are looking for a fully customized design we are offering a flat 20% discount off of our regular price when they confirm their order by October 1st. For clients with large homes and extensive decorating needs, this will provide a savings of hundreds of dollars. In these difficult economic times we are hoping that customers from last year, business professionals and others planning to decorate their homes and businesses for Christmas will understand the value of planning now for their light display in order to save on their professional Christmas light installation this year.
Our second program is a group of three unique package deals offered to middle income families. To my knowledge we are the first Christmas Light display company to create a feasible offering to this market segment. Professional Christmas Light installation services in the past have been offered only to the elite, due to the costs involved with set up and material purchases. Unfortunatley many of the people who have the greatest need for professional Christmas Light installation services have not been able to afford them in the past. We are changing that this year. We are offering three package deals that all include lights on the roof line and a beautiful wreath with additional lights on the trees and shrubs included with the two upgraded prackages. These packages will be available for most homes under 2,500 square feet and range in price from $325.00 to $795.00 including materials, set up, maintenance, take down and storage. These packages still allow the client to customize everthing from what we decorate to the color of lights used throughout the display.
At Christmas Creations, Inc. we believe it is important to confront the current economic situation and do our part to make savings available to our clients while continuing our commitment to grow our business and provide work for many who find winter an even tougher time as work slows and the Holidays draw near.
For more information go to www.mychristmascreation.com/deals
Friday, August 28, 2009
Monday, August 10, 2009
Christmas Lights the Easy Way
This article was published in the Naperville Sun Times about our company! To learn more, please visit our home page at: http://www.mychristmascreation.com/
Christmas lights the easy way
December 4, 2008
Publication: Sun, The: Downers Grove (IL)
Section: AROUND TOWN
Page: 14
By: David Sharos Special to The Sun
For most of us, the holiday season that will soon be upon us is filled with anticipation as we renew old traditions that include trimming trees, baking cookies, wrapping presents, and making memories with family and friends.
But some of those traditions are not as joyous - like decorating the house with those temperamental Christmas lights - the ones that don't light half way down the line or the others that worked in the garage before you hung them up but won't now.
Christmas Creations Inc., a professional Christmas lighting and installation business based in Griffith, Ind., would like to relieve you of that holiday stress. Owner James Shepherd said his work crews are expanding their business services this year to Downers Grove and the Chicago area.
"We started out as a mowing company, and I was looking for a way to keep my employees busy during the winter and add to the income of the company," Shepherd said. "We looked around on the Internet to see how many of these services were available and thought this was something we should start up."
The service was launched on a part-time basis a year ago, and Shepherd said his company is ready to go full tilt. The goal is to do 300 houses this year, using as many as a dozen three- to four-man crews during the peak of the season.
Those crews will receive training via a couple of DVDs Shepherd said he has secured from another company who has produced videos that explain a number of the electrical issues related to outdoor lighting, from length of light runs to proper types of cords. Shepherd said he also plans to personally work with crews during their first two installs.
"Our plan is to be a full-service company that will provide everything - the lights, the installation, the take down, and the storage after the season," Shepherd said. "The cost of the service will be higher the first year since people have to buy the decorations, but after that, it should drop by 40 percent or more the next year after that."
Christmas Creations offers two basic packages, including the more common roof line and shrubbery decorations as well as the more elaborate packages for those who might be hosting large Christmas extravaganzas.
"There are people who will spend thousands of dollars on elaborate parties with tons of food and catering and could spend anywhere from $2,000 to $6,000 on an event," Shepherd said. "These are the customers who really want to showcase their house."
The company is looking to move into western suburbs, thanks to its demographic and new construction. Shepherd said his target market would be homes costing $500,000 and more.
"We'll work with anyone, of course, but we've found that it's usually people who own the higher-priced homes who are looking for this type of service," he said.
Those ordering the service should expect a five- to seven-day lead time before decorating is complete, but only about two days after Thanksgiving, when extra crews will begin reporting for work.
Shepherd said he believes customers won't miss fighting with equipment issues or battling the elements.
"Many people don't have the ladders or gear that protects their gutters, and this job can be tough when the weather really gets cold," he said. "When you're talking about a major job, it can often involve more time than people have at this time of year. Not everyone wants a 'Christmas Vacation' job like Chevy Chase did in the movie, but our motto is we'll give the customer what he wants."
Christmas lights the easy way
December 4, 2008
Publication: Sun, The: Downers Grove (IL)
Section: AROUND TOWN
Page: 14
By: David Sharos Special to The Sun
For most of us, the holiday season that will soon be upon us is filled with anticipation as we renew old traditions that include trimming trees, baking cookies, wrapping presents, and making memories with family and friends.
But some of those traditions are not as joyous - like decorating the house with those temperamental Christmas lights - the ones that don't light half way down the line or the others that worked in the garage before you hung them up but won't now.
Christmas Creations Inc., a professional Christmas lighting and installation business based in Griffith, Ind., would like to relieve you of that holiday stress. Owner James Shepherd said his work crews are expanding their business services this year to Downers Grove and the Chicago area.
"We started out as a mowing company, and I was looking for a way to keep my employees busy during the winter and add to the income of the company," Shepherd said. "We looked around on the Internet to see how many of these services were available and thought this was something we should start up."
The service was launched on a part-time basis a year ago, and Shepherd said his company is ready to go full tilt. The goal is to do 300 houses this year, using as many as a dozen three- to four-man crews during the peak of the season.
Those crews will receive training via a couple of DVDs Shepherd said he has secured from another company who has produced videos that explain a number of the electrical issues related to outdoor lighting, from length of light runs to proper types of cords. Shepherd said he also plans to personally work with crews during their first two installs.
"Our plan is to be a full-service company that will provide everything - the lights, the installation, the take down, and the storage after the season," Shepherd said. "The cost of the service will be higher the first year since people have to buy the decorations, but after that, it should drop by 40 percent or more the next year after that."
Christmas Creations offers two basic packages, including the more common roof line and shrubbery decorations as well as the more elaborate packages for those who might be hosting large Christmas extravaganzas.
"There are people who will spend thousands of dollars on elaborate parties with tons of food and catering and could spend anywhere from $2,000 to $6,000 on an event," Shepherd said. "These are the customers who really want to showcase their house."
The company is looking to move into western suburbs, thanks to its demographic and new construction. Shepherd said his target market would be homes costing $500,000 and more.
"We'll work with anyone, of course, but we've found that it's usually people who own the higher-priced homes who are looking for this type of service," he said.
Those ordering the service should expect a five- to seven-day lead time before decorating is complete, but only about two days after Thanksgiving, when extra crews will begin reporting for work.
Shepherd said he believes customers won't miss fighting with equipment issues or battling the elements.
"Many people don't have the ladders or gear that protects their gutters, and this job can be tough when the weather really gets cold," he said. "When you're talking about a major job, it can often involve more time than people have at this time of year. Not everyone wants a 'Christmas Vacation' job like Chevy Chase did in the movie, but our motto is we'll give the customer what he wants."
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